The new discovery channel for hotels and resorts
Every stay starts with questions.
Who owns the answers? Digital Experts answers your guests in your words, before they book, before they arrive and all through the stay. The booking and the guest data stay with you.
Book a demoThe problem
The questions go elsewhere.
- Guests have questions before they book, before they arrive and all through the stay.
- Right now they ask Google, ChatGPT, friends and social media.
- The answer is an old blog post under three ads, or a restaurant that closed last year.
- So the answer, the booking and their details go somewhere else.
54% of US leisure travellers used AI to plan a trip this year, and 75% intend to. Source: Mindtrip with Sabre, Sojern and MMGY, survey of 1,006 US leisure travellers, 2026.
The opportunity
Every question is a guest to win.
When guests ask somewhere else, the answer, the booking and their details leave with them. When they ask you, all three stay with you.
- 01
Win the dream phase
Reach people while they are still choosing, before a booking site does.
- 02
Keep the booking direct
A guest with a question is close to booking. Answer first, with your own link, and they never need to open an OTA.
- 03
Own the guest data
Every question, every lead and every gap stays with you, not a third party.
What it is
Your knowledge, on call. Always. Everywhere.
Your team curates every answer, and when it isn’t sure, it offers a person. On your website, your socials, in booking emails and on a QR card by the bed. Every answer ends with the natural next step, so questions come in and bookings go out.
Before arrivalHelps guests before they even arrive.
Own the question.
Questions in. Bookings out. And every question stays with you.
- Answers guests can trust, in their own language.
- Direct bookings and upsell: tables, spa, experiences and rooms.
- Guest data you own, not a third party.
- A team freed for what matters.
Digital Experts, the new discovery channel.
Never
stands
still.
- A question becomes an action. The answer comes with the natural next step.
- Know what to sell. Topic trends show what guests want before they arrive.
- Know what works. Tracked links show which post, email or QR card started each conversation.
- Know what to fix. Knowledge gaps arrive with a drafted answer to approve.
Case study · Chia Laguna Resort, Sardinia
Before they even arrive.
In its first season, most of Chia Laguna’s conversations came from guests still planning their stay. That is the audience hotels usually pay to reach, and the link was buried at the bottom of the website.
1,000+
Guest questions in the first season.
1 in 4
Asked after the desk had closed.
18
Countries guests wrote from.
Questions hotels and tourism operators ask us
Good questions. Straight answers.
- Where does it show up?
- Booking confirmations, the welcome message, your website, your socials and QR codes in room and at reception. Wherever guests already look.
- What happens when it doesn’t know, or a question needs a person?
- It says so. With the guest’s permission, it passes the question to the right team in WhatsApp, SMS or Email, with the details attached. No guessed prices. Complaints and emergencies go straight to a person.
- Will it sound like a generic chatbot?
- No. Brand Studio sets the tone and the words, so it reads as part of your property. You choose how people meet it: one simple voice, areas of expertise or named characters.
- How long does it take to launch?
- Not long. We build the knowledge with your team, shape the tone, then switch it on everywhere at once. From there it keeps itself current, checking your website every week and getting better each time your team approves a fix.
Getting started
Three steps. Up and running, fast.
- 01
Book a demo.
Thirty minutes, live, with questions about your own property.
- 02
We build it with your people.
From your website, your guest guide and what your team knows.
- 03
Go live.
Answer guests in their own words, and see what they need.
Own the question. Let’s find out what your guests are asking.