About
Brand people built this. You can tell.
Digital Experts exists because organisations spend years finding their voice, then lose it the moment someone asks a question.
The story
Digital Experts. The new discovery channel.
We come from brand and technology, and kept watching hard won voices vanish the moment a real question met a generic widget. So we built knowledge with boundaries, answers that sound like you, and conversations that trigger action. One simple voice, areas of expertise or named characters: you choose how people meet it.
The knowledge stays human.
Your specialists wrote the answers and approve every word an expert can draw on.
The delivery becomes tireless.
Your Digital Expert answers at 9pm on a Sunday with the care your best person gives at 9am on a Monday.
The exchange teaches you.
Every question shows what your audience needs and which gaps to close next.
Not a chatbot
A chatbot answers. An expert knows what it's talking about.
A generic chatbot
- Draws on whatever it has read
- Speaks as "the assistant", in nobody's voice
- Guesses confidently when it doesn't know
- Logs transcripts nobody reads
A Digital Expert
- Answers curated by your team, in your words
- Speaks in your brand's voice, as one personality, by topic, or as a named character
- Says so when it doesn't know, and hands off to a person
- Turns every conversation into Topic Trends and Knowledge Gaps
Principles
Four things we won't compromise.
At the edge of the knowledge
"I don't know" is a feature.
Example · a handoff, illustrative
Can I get a refund if I cancel the workshop two days before?
The cancellation terms aren't in my knowledge, so I won't guess. Shall I pass this to the events team? I just need your name and the workshop date.
Sure. Jess, the 14th.
Thanks Jess. I've sent it to the events team with the date attached. They'll come back to you directly.
Stopped at the boundary, routed to a human, logged "cancellation terms" as a gap.
How it works
Three steps. We’re with you every step.
Step one
Gather what your people know, together.
We work alongside your team to turn your guides, FAQs and policies into a knowledge base. You review, refine and approve every word.
Step two
Choose how people meet it.
Minimal, Areas of expertise or Characters, then your tone of voice. Brand Studio gives you complete control, right down to how it says hello.
You're live
Deploy everywhere.
Your website, QR codes on print and packaging, links in email and social. Conversations start in seconds.
What we won't do
The short list we're proudest of.
- No unapproved sources. Experts only answer from knowledge you’ve chosen, like your own website and files.
- No pretending to be human. Characters can have names and faces. None of them pretend to be a person.
- No dead ends. Every conversation can reach a person or a next step.
- No black box. You see what was asked, answered, and missing.
Meet your Digital Experts.
In 30 minutes, we'll show you a live Digital Expert built for an organisation like yours, and map what yours would know, and what your audience is already asking.
Book a Demo