The value
The cost of a late answer.
The calculator
The time it gives back. On your numbers.
The clearest return to model is time: routine questions answered without reaching your team. Move the sliders to match your organisation.
Your numbers
The defaults are round example numbers, not an industry average. Replace them with your own.
Website visits a month20,000
Google Analytics or Similarweb will tell you.
Share of visits that ask a question3%
We model 2% to 5% as a sensible range. Both ends are shown on the right.
Questions that would otherwise reach your team1 in 4
Many people would simply leave the site. We only count the questions that would have cost your team time.
Team time per routine question5 min
The call, the email reply or the conversation at the desk.
Hourly staff costA$40
Base pay plus on costs.
Share asked outside business hours40%
Evenings and weekends, when decisions often get made.
What that gives back
Monthly volumes, yearly totals, all on your settings.
Questions asked
600 a month
Each one answered instantly, in your words, or connected with your team.
Answered after hours
2,880
Questions a year asked when nobody is there to answer. Each one could be a visit, a booking or an enquiry.
Staff time returned a year
About 150 hours
Worth about A$6,000, or A$15 a day. If Digital Experts cost less than that, the time alone covers it.
Time returned is capacity for your visitors and customers, not a cash saving.
Nothing is sent anywhere. This runs in your browser and we never see your numbers. Every formula is shown below.
Measured, not assumed
Time is what we model. Bookings are counted.
The calculator leaves out the biggest return on purpose: the visits, bookings and enquiries that happen because someone got an answer at the right moment. Those aren’t estimated. They’re tracked from day one.
- 01
Every booking link tracked
Each next step is a tracked Action, through to ticketing and booking pages.
- 02
Every enquiry logged
Weddings, events, groups and sales enquiries arrive with your team as handoffs, with their source.
- 03
The time, shown back to you
Insights shows the routine questions handled each week, so your team can see the time it gave back.
The workings
Every number, shown.
Questions asked
Website visits a month × the share of visits that ask a question.
Answered after hours
Questions a month × 12 × the share asked outside business hours.
Time returned
Questions a month × the share that would otherwise reach your team × 12 × minutes per question ÷ 60.
What it’s worth
Hours a year × the hourly staff cost, then divided by 365 for the daily figure.
Why the moment matters
Everyone knows speed matters. Few manage it.
- 2.6×
Higher close rate when a lead is contacted inside five minutes rather than after a day.
Optifai lead response benchmark, 939 B2B SaaS companies, Q2 2025 to Q1 2026 - 2.2×
More meetings booked when a qualified enquiry can book on the spot instead of waiting for a follow up.
Chili Piper form conversion benchmark, about 4 million form submissions, 2024 - 38%
Of the leaders who say a five minute response is essential don’t meet the standard they set themselves.
Blazeo speed to lead benchmark, 573 companies across six service industries, 2026
The problem
What waits when the answer waits.
People decide to visit, book, buy or enrol at the moment they have a question, often in the evening or at the weekend.
- A couple deciding where to stay, on a Sunday night.
- A teacher planning an excursion after the school day.
- A buyer comparing suppliers at 10pm, from another time zone.
- So the decision goes to whoever answers first.
Run it on your numbers.
One place for every question asked. Answered instantly, anytime. You own it. Imagine.
In 30 minutes we’ll run this on your real website numbers, and show you a live Digital Expert built for an organisation like yours.