Legal

Privacy Policy How Nice Wolf handles your personal information.

Last updated 9 October 2026

Digital Experts is a product of Nice Wolf Pty Ltd.

  1. About this privacy policy

    1. This policy explains how and why we collect, use, hold and disclose your personal information.

    2. You consent to us collecting, holding, using and disclosing your personal information in accordance with this policy.

    3. We use bold text in throughout this policy to identify defined terms, including the following:

      1. "We", "us" and "our" means Nice Wolf Pty Ltd ACN 690 084 283.

      2. Privacy Act means the Privacy Act 1988 (Cth).

      3. APPs means the Australian Privacy Principles.

  2. Meaning of personal information and sensitive information

    1. Personal information is any information or an opinion about an identified individual or an individual who can be reasonably identified from the information or opinion. Information or an opinion may be personal information regardless of whether it is true.

    2. Sensitive information means:

      1. Information or an opinion (that is also personal information) about an individual’s:

        1. racial or ethnic origin;

        2. political opinions;

        3. membership of a political association;

        4. religious beliefs or affiliations;

        5. philosophical beliefs;

        6. membership of a professional or trade association;

        7. membership of a trade union;

        8. sexual orientation or practices;

        9. criminal record;

        10. health information about an individual;

      2. Health information about an individual.

      3. Genetic information about an individual that is not otherwise health information.

      4. Biometric information that is to be used for the purpose of automated biometric verification or biometric identification.

      5. Biometric templates.

  3. Kinds of personal information we collect and hold

    1. The kinds of personal information we collect and hold about you are:

      1. for users of our products and services:

        1. names, email addresses, telephone numbers, prompts and questions, interactions with AI assistants, complete conversations and associated AI responses, room, property, booking or service details, handoff information, feedback and ratings, language or translation information, interests and preferences, free text, timestamps and history, calls to action, bookings, enquiries and service requests; and

        2. technical and location information may include IP address, approximate location inferred from IP address, precise device or browser geolocation, property location, browser, device and operating system details, device and session identifiers, timestamps, cookies and similar technologies; and

      2. for our customers: as above along with billing and invoice information, account identifiers, authentication and login information, support requests, contract and order information, communications, information uploaded to the platform, subscription and account activity and information provided during onboarding, testing or support.

    2. We also collect and hold sensitive information about you if you or someone else provides that information. Our services are not generally designed to solicit sensitive information. However, a conversation or workflow may reveal health or accessibility information, dietary information that reveals health or religion, disability or mobility information, safety incidents, racial or ethnic origin, beliefs or other sensitive information. Please avoid providing Sensitive Information unless it is reasonably necessary for the relevant request or approved workflow and you are authorised to provide it.

    3. When you visit our websites or use our platforms or AI assistants, we automatically collect certain information about your device, including your web browser, IP address, time zone and some of the cookies installed on your device. As you browse, we collect information about the pages you view, what websites or search terms referred you, and how you interact with the website or platform or AI assistant. We refer to this as “Device Information”. We collect Device Information using cookies (data files placed on your device, often including an anonymous unique identifier), log files (which record your IP address, browser type, internet service provider, referring and exit pages, and date and time stamps), and web beacons, tags and pixels (electronic files that record how you browse). You may refuse to use cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of the website.

  4. Why we collect, hold, use and disclose your personal information

    1. We collect, hold and use your personal information so that we can provide our services, administer our organisation and comply with the law. The specific purposes for which we handle your personal information include to:

      1. provide our service, which includes to:

        1. operate and administer our services and platforms and AI assistants;

        2. contact you, for example, to respond to your queries or complaints, or if we need to tell you something important;

        3. generate AI responses;

        4. perform actions and handoffs on the platform or AI assistants;

        5. provide support;

        6. monitor quality, safety, reliability and performance;

        7. detect fraud, misuse and unauthorised access;

        8. administer subscriptions, billing and contracts;

        9. send service and account communications;

        10. comply with our legal obligations and assist government and law enforcement agencies or regulators;

        11. identify and tell you about other products or services that we think may be of interest to you, if permitted by law;

        12. manage complaints, claims, disputes and security incidents;

        13. improve products and user experience;

        14. create aggregated data;

        15. conduct research and business planning; and

        16. undertake lawful marketing;

      2. for own business purposes, including security, support, analytics, improvement, account administration, billing, fraud prevention, legal compliance and business operations.

    2. We also disclose your personal information to third parties for different purposes as follows:

      1. for the provision of our services:

        1. to our customers;

        2. to external service providers and contractors so that they may perform services for us or on our behalf; and

        3. to customer-selected recipients pursuant to an integration or handoff.

      2. for our business operations:

        1. to professional advisers and insurers;

        2. to regulators, courts and law-enforcement bodies;

        3. to counterparties or successors in connection with an actual or proposed corporate transaction;

        4. to billing, payment and accounting service providers,

        5. to email and messaging service providers; and

        6. to customer relationship management solution provider; and

      3. to Google for Google Analytics, which helps us understand how visitors use the sites and platforms and AI assistants. You can read how Google uses this information at policies.google.com/privacy and opt out at tools.google.com/dlpage/gaoptout.

    3. We may transfer or disclose your personal information to our related companies.

    4. We may also disclose your personal information to others outside our group of companies where:

      1. we are required or authorised by law to do so;

      2. you may have expressly consented to the disclosure or the consent may be reasonably inferred from the circumstances; or

      3. we are otherwise permitted to disclose the information under the Privacy Act.

    5. In some cases, our services have functionality to allow you to disclose your personal information to third parties.

    6. If the ownership or control of all or part of our business changes, we may transfer your personal information to the new owner.

  5. How we collect your personal information

    1. We generally collect your personal information directly from you whenever you interact with us, for example, when you purchase or use any of our products or services or use our platform or AI assistants or otherwise visit our website (for example, when you visit askdigitalexperts.com or nicewolf.co or use the Digital Experts or JourneyMaker platform).

    2. We may also collect personal information from:

      1. our customers;

      2. our resellers;

      3. through handoffs and service workflows;

      4. from browsers, devices, cookies, logs and telemetry;

      5. customer-selected integrations;

      6. our services (for example, if generated by AI);

      7. from service providers, public sources and authorised third parties; and

      8. through demonstration, billing, support, sales, onboarding and testing activities.

    3. Where we collect personal information from third parties, we typically rely on those third parties to have obtained the necessary consents and made the necessary disclosures to permit us to collect, hold, use and disclose your personal information in accordance with this policy.

    4. Typically, we would only collect sensitive information about you if provided to us by you or our customer.

    5. Please note that we do not alter our site or platform or AI assistant data collection and use practices when we see a Do Not Track signal from your browser.

  6. How we store and hold personal information

    1. We store most information about you in computer systems and databases operated by either us or our external service providers. Some information about you is recorded in paper files that we store securely.

    2. We employ reasonable technical and organisational measures to protect personal information against unauthorised access, loss, alteration or disclosure. However, no method of transmission or storage is completely secure, and we cannot guarantee the absolute security of personal information.

    3. These processes and systems include the following:

      1. the use of identity and access management technologies to control access to systems on which information is processed and stored;

      2. requiring all employees to comply with internal information security policies and keep information secure;

      3. requiring all employees to complete training about information security; and

      4. monitoring and regularly reviewing our practice against our own policies and against industry best practice.

    4. We will also take reasonable steps to destroy or de-identify personal information once we no longer require it for the purposes for which it was collected or for any secondary purpose permitted under the APPs.

  7. Disclosure of personal information to overseas recipients

    1. We will disclose your personal information to recipients that are located outside Australia.

    2. Those recipients are likely to be located in the United States.

    3. By consenting to this policy, you expressly agree to us disclosing your personal information to overseas recipients on the basis that before an overseas disclosure is made you acknowledge, that:

      1. Australian Privacy Principle 8.1 will not apply to the disclosure;

      2. as a result, we will not be required to take reasonable steps to ensure that the overseas recipient does not breach the Australian Privacy Principles in relation to your personal information;

      3. your personal information may not be protected by the Australian Privacy Principles after it is disclosed to the overseas recipient; and

      4. we may not be accountable under the Privacy Act, and you may not be able to seek redress under the Privacy Act, if the overseas recipient handles your personal information in a way that would breach the Australian Privacy Principles.

    4. Having been made aware of the above matters, you consent to our disclosure of your personal information to overseas recipients, and you agree that we are not required to take the steps otherwise required by Australian Privacy Principle 8.1.

  8. Do we use your personal information for marketing?

    1. We may use your personal information to offer you products and services we believe may interest you, but we will not do so if you tell us not to. These products and services may be offered by us, our related companies, our customers, our other business partners or our service providers.

    2. Where you receive electronic marketing communications from us, you may opt out of receiving further marketing communications by following the opt-out instructions provided in the communication.

  9. Access to and correction of your personal information

    1. You have a right to request access to, or correction of, the personal information that we hold about you by contacting us. Our contact details are set out below at 11.

    2. There are some circumstances where we may refuse your request to access or correct your personal information. If we refuse your request, we will notify you in writing of the reasons for the refusal. If you disagree with our decision, you may make a privacy complaint using the complaints procedure set out below at 10.

    3. If we are unable to correct your personal information, you may ask us to include a statement that you believe your personal information is inaccurate, out of date, irrelevant or misleading.

    4. Where an AI assistant has been deployed by one of our customers and has collected your information on that customer’s behalf, you should contact that customer directly in the first instance. As a platform provider, we will assist our customers in fulfilling their obligations regarding end user rights.

    5. There is no charge for requesting access to, or correction of, your personal information, but we may require you to meet our reasonable costs in providing you with access (such as costs for time spent on collating large amounts of material).

    6. We will respond to your requests to access or correct personal information within a reasonable period.

  10. Privacy complaints

    1. If you have a complaint about the way in which we have handled your personal information, including in relation to your request for access or correction of your personal information, you should contact us first using the details set out below at 11.

    2. We will consider your complaint and determine whether it requires further investigation. We will notify you of the outcome of this investigation.

    3. If you remain dissatisfied with the way in which we have handled a privacy issue, you may make a complaint to the Office of the Australian Information Commissioner (OAIC) (www.oaic.gov.au).

  11. Contact details

    1. If you have any questions, comments, requests or concerns, please contact us at: privacy@nicewolf.co.

  12. Changes to this policy

    1. From time to time, we may update this privacy policy to reflect changes to how we handle personal information or the types of personal information that we hold. Any changes to this policy will be published on our website.

    2. You may obtain a copy of the current policy from our website or by contacting us at the contact details above set out in 11.