Case Studies · Burnett Mary Regional Group
A panel of specialist experts, available to an entire region.
Regional natural resource management in Queensland's Burnett Mary. A small team of specialists, decades of on-ground knowledge, and a community whose questions don't keep office hours.
Live figures
The challenge
A small expert team. A large region. Questions that don't keep office hours.
BMRG's specialists carry decades of on-ground knowledge, and the same questions kept arriving one phone call at a time.
Illustrative · the kinds of questions a regional NRM body gets
I've found what looks like a turtle nest on the riverbank. Who do I tell?
My back paddock is scalding after the dry. How do I get ground cover back?
Which natives suit a riverbank that floods every couple of years?
I'd like to try a cool burn this season. Do I need a permit?
BMRG specialists in the field across the Burnett Mary
The idea
From PhDs in-house, to a region-wide expert panel available 24/7.
Step 01 · The knowledge base
Decades of expertise, now on call.
BMRG's management plans, planting guides, burn protocols and species fact sheets are the knowledge their Digital Experts speak from.
- Bounded. Experts answer only from what BMRG approved.
- Trusted. The same specialists stand behind every answer.
- Honest. If it isn't in the knowledge, the expert says so and hands off.
Step 02 · The experts
Named experts, five program pillars.
Every program has its own panel of named specialists, each with a persona and voice that sounds like BMRG.
- Riverine. Hydrology & Vegetation, Restoration, Maintenance & Monitoring.
- Cool Burn Squad. Planning & Preparation, Cool Burning, Management Plan & Monitoring.
- Biodiversity. Fish, Turtle, Threatened & Endangered Species.
- Sustainable Ag. Grazing Land Management, Landscape Hydrology, Soil.
- Natural Capital. Nature Finance, Natural Capital & Environmental Accounts.
Step 03 · Deployment
On the website, on signage, at field days.
Step 04 · The launch
Sharing the experts with the whole region.
With the experts live, BMRG wanted every landholder, grazier and volunteer across the Burnett Mary to have them in their pocket. This is how they introduced their Digital Experts to the region.
A launch, not a login
BMRG introduced their experts with a film, a flyer and a campaign, so the region heard about them the week they went live.
Every touchpoint points in
Newsletter, social, signage and field-day collateral all carry the same QR code into a live conversation.
Promoted like a program
The experts were launched the way BMRG launches any initiative: with a story, a face and a reason to try them.
What a conversation looks like
Answered from the guide. Then something happens.
Illustrative · Turtle Expert
I think I've found a turtle nest on a sandbank by the river. What should I do?
Don't disturb the sand and keep dogs away. Note the date and roughly where it is. Would you like to log it so the team can check the site?
Yes please.
Here's the nest sighting form. It takes about two minutes, and the location goes straight to the team.
Answered from BMRG's approved turtle knowledge, then the expert opened the sighting form.
Illustrative · Planning & Preparation Expert
I want to do a cool burn on my block this season. Do I need a permit?
Yes, you'll need a permit before lighting up, and timing depends on fuel moisture, wind and the forecast. How large is the area?
About four hectares of open woodland.
Start with the site assessment: fuel load, slope and your breaks. If you'd like, I can add you to the Cool Burn Squad.
Answered from the cool burn planning guide, then offered the Cool Burn Squad EOI.
Conversation Intelligence
What the region is asking, and where from.
What changed
Same experts. Same knowledge. A very different reach.
Before
- The same questions, one phone call at a time
- Expertise available during office hours only
- Knowledge held in PDFs and people's heads
- No picture of what the region wanted to know
With Digital Experts
- Twelve named experts, region-wide, at any hour
- Every answer drawn from approved knowledge
- Sightings, workshops and EOIs actioned in the conversation
- A live map of who is asking what
Our community are getting better knowledge than most organisations ten times our size could offer, and our team are finally free to do what they came here to do.
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