The Platform

Build it. Put it to work. Learn from every conversation.

Digital Experts is one platform with three jobs: create experts that sound like you and know only what you approve, act on the moments that matter, and turn every conversation into intelligence your organisation can use.

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The anatomy

One platform, three jobs.

01 · Build

Brand Studio & Knowledge Base

Design a team of named experts and control every word they can draw on: personas, tone, rules, and a knowledge base your team approves line by line.

Explore Build →

02 · Act

Actions & Integrations

Surface the right call to action at the moment of intent, and route the conversations that need a human to WhatsApp, Slack, Email, Teams or Monday.com.

Explore Actions →

03 · Learn

Conversation Intelligence

Topic Trends, User Mood, Knowledge Gaps, a live Geolocation Map, and an Efficiency Calculator that puts a defensible number on the time you're saving.

Explore Intelligence →

Inside the platform

The same three jobs, from the inside.

One screen for each. Build the experts, decide what they can offer, then read what every conversation is telling you.

Digital Experts

A tour of the three places you will spend your time.

A

AvaLead

Front Desk & Routing

Getting StartedRouting
P

Priya

Products & Services

Product DetailPricing
D

Daniel

Planning & Permits

ApplicationsTimeframes
G

Grace

Health & Wellbeing

AppointmentsPrograms
ActionTypePlacementSends to
Book a site tourSurface when someone asks about visitingNext stepIn chat · MenuBookings page
Report a hazardSomeone reports damage or a safety issueHandoff3 rules + fallback
Grants enquiryEligibility or application questionsHandoffCommunity team
Service deskLast resort, when a person is genuinely neededNext stepHero · In chatService desk

Top topics this month

Permits and approvals24% Opening hours and locations19% Fees and payments15% Programs and events11%

Answered in full

96%

No person needed, overnight and all weekend.

Knowledge gaps

14

Questions nobody could answer, flagged this week.

Illustrative example · sample data, not a live account

All three, in one exchange

One conversation. Three jobs done.

Illustrative example · Waste Services Expert, a local council

What day is green waste collected on Elm Street? And can I get a second green bin?

Green waste on Elm Street is collected fortnightly on Tuesdays; your next pickup is the 16th. A second bin is $65 a year. Order a second green bin →

Great. Is there a hard rubbish collection this year?

I don't have this year's hard rubbish dates in my knowledge base yet, so I won't guess. If you share your email, the council team will confirm them with you directly.

Two answers from approved knowledge, one Action surfaced, one honest "I don't know" with a handoff, one Knowledge Gap logged.

Build did the answering.

Collection days and pricing came from the council's approved knowledge base.

Act did the converting.

The "order a second bin" Action surfaced at the moment of intent; the handoff collected an email.

Learn did the noticing.

The unanswered question is now a Knowledge Gap with a recommendation attached.

Tomorrow it's closed.

Once the dates are added, the next resident gets the answer instantly.

Why three, not one

Three jobs. One loop that gets smarter.

Build → sets the boundary

Decide who your experts are, and exactly what they know.

Brand Studio shapes the personas. The Knowledge Base holds every fact they're allowed to use, approved by your team before it goes live.

  • Named experts, each mapped to a domain your audience asks about.
  • Approved knowledge only. Never the open web, never a guess.

Act → turns the answer into a result

Every conversation surfaces a next step, or a person.

Actions place the right link or number in the reply at the moment of intent. Agentic Actions hand the conversations that need a human to your team, details already collected.

  • Named CTAs. Product pages, enrolments, bookings, donations.
  • Human handoff. To WhatsApp, Slack, Email, Teams or Monday.com.

Learn → closes the loop

Every gap and every trend feeds back into Build.

Conversation Intelligence reads the whole stream: what people ask, how they feel, where they are, and what your experts couldn't answer. Each gap comes with a fix.

  • Topic Trends & User Mood. What's rising, and how it felt.
  • Knowledge Gaps. A to-do list for the knowledge base.

What you control

Nothing goes live without your say-so.

Knowledge

Every source approved line by line. If your team hasn't signed it off, no expert can say it.

Personas & voice

Names, faces, fields and bios. Warm or formal, brief or thorough, with do's and don'ts enforced on every reply.

Actions & handoffs

What's promotable and when it appears. Which conversations reach a human, and where the alert lands.

Channels

Website embed, smart QR codes and direct links. Add an expert or retire one any time.

Not another chatbot

A generic chatbot answers. A Digital Expert is accountable.

A generic chatbot

  • Answers from whatever it has read, including the open internet.
  • Guesses confidently when it doesn't know.
  • One anonymous voice for every topic.
  • Leaves you a transcript log nobody reads.

With Digital Experts

  • Answers only from knowledge your team has approved.
  • Says "I don't know" and hands to a human, details collected.
  • Named specialists, each with a field, a bio and your tone of voice.
  • Turns the stream into Topic Trends, Mood, Gaps and a live map.

Across the organisation

One platform. Four teams get something back.

Marketing & comms

Shape the personas in Brand Studio. Read Topic Trends as a content calendar written by your audience.

Frontline & service

Receive handoffs in WhatsApp, Slack, Email, Teams or Monday.com, with details already collected.

Programs & product

Work the Knowledge Gaps list: every unanswered question is a specific thing to add or fix.

Leadership

See where the audience is on the Geolocation Map, and defend the investment with the Efficiency Calculator.

How it works

Live in days. We're with you every step.

Week one

Build the brain, together.

We work alongside your team to turn your guides, FAQs and policies into a knowledge base. You review, refine and approve every word.

Week two

Shape the experts.

Names, faces, fields and tone of voice. Brand Studio gives you complete control, right down to how they say hello.

You're live

Deploy everywhere.

Your website, QR codes on print and packaging, links in email and social. Conversations start in seconds.

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Meet your Digital Experts.

In 30 minutes, we'll show you a live Digital Expert built for an organisation like yours, and map what yours would know, say and save.

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