Act

Every question is a moment of intent. Actions make it count.

Actions turn conversations into conversions. Agentic Actions turn conversations into alerts your team can act on, with the person's details already in hand. Together they make your Digital Experts a growth function and an early-warning system, not just an answer machine.

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Inside the platform

You decide what an expert is allowed to offer.

Every next step the chat can surface, and every conversation that should reach a person. You set when each one appears, where it sits, and who it goes to.

Actions

Everything the chat can do: share a next step, or hand details to your team.

ActionTypePlacementSends toStatus
Book a site tourSurface when someone asks about visitingNext stepIn chat · MenuBookings pageEnabled
Report a hazardSomeone reports damage or a safety issueHandoff3 rules + fallbackEnabled
Grants enquiryEligibility or application questionsHandoffCommunity teamEnabled
Service deskLast resort, when a person is genuinely neededNext stepHero · In chatService deskEnabled

Hero action · one slot per property

Service deskAssigning a new hero replaces the current one

Menu · the order people see

Book a site tourvisible in menu
Service deskhidden from menu
Report a hazardvisible in menu

Live preview

Northbridge Group
Service deskHero
More optionsMenu

More options

Book a site tour

Opening hours and locations

Grants program

Report a hazard

ActionImpressionsClicksHandoffsConversion
Book a site tour1,24031225%
Report a hazard48611824%
Grants enquiry903677%
Service desk2,11824412%

Illustrative example · sample data, not a live account

Actions

Answer the question. Surface the next step. Same breath.

Actions are named calls to action, a URL or a phone number, that your Digital Expert surfaces at the moment of intent. You decide what's promotable.

  • Named CTAs. With a URL or click-to-call number.
  • Contextual. Surfaced when relevant, never as a banner.
  • Updated in minutes. Promote a workshop today, retire it when it's done.
  • Tracked. Impressions, clicks and conversions per Action.

Illustrative · Garden Expert · the moment an Action fires

Which mulch should I use for a coastal garden bed?

For salt-exposed beds you want a coarse hardwood mulch that won't blow or wash away. Our Coastal Blend is made for exactly this: lay it 75mm deep and keep it clear of plant stems.

Coastal Blend Mulch: view product →

The answer came from the approved product guide; the "Coastal Blend" Action surfaced because the question matched it.

Agentic Actions

A background agent watching for the moments that need a human.

Define the criteria.

In plain language: “a customer reports a problem with a product”, “someone asks about bulk or trade orders”.

The agent collects the details.

Name, contact number, and whatever else you specify, gathered naturally in the conversation.

Your team is alerted.

The alert lands in WhatsApp, Slack, Email, Teams or Monday.com with the person's details and the conversation behind it.

Illustrative · Product Support Expert · the moment a handoff fires

The pump I bought last month has stopped working and there's water all over the floor.

I'm sorry, that's the last thing you need. First, switch it off at the wall and unplug it. This needs a person from our team, so I've flagged it as urgent. Can I take your name and the best number to call you on?

Sam Ortiz, 0400 000 000. Order number was 48213.

Thanks Sam. I've sent your details, the order number and this conversation to our support team. They'll call you back shortly.

The "product failure" criterion matched, the agent gave the safe first step, collected name, number and order, and the alert went out.

What your team receives

Not a transcript. A ready-to-action alert.

Slack · #support-urgent

Product failure reported

Sam Ortiz · 0400 000 000 · Order 48213

Product Support Expert · 2 min ago · View conversation

WhatsApp · Field team group

Urgent: product failure

Sam Ortiz, 0400 000 000. Order 48213. Pump stopped, water on floor.

Delivered

Email · support@

[Digital Experts] Product failure · Sam Ortiz

Trigger: product failure. Contact: 0400 000 000. Order: 48213. Conversation attached.

Structured for shared inboxes and ticketing intake

Positive intent

Not just problems. The lead that's hot right now.

Lead follow-up before

  • A web form arrives at 9pm. Nobody sees it until morning.
  • Half the fields are blank; the phone number has a typo.
  • Sales calls back two days later. The person has moved on.

With Agentic Actions

  • The "bulk order" criterion fires mid-conversation at 9pm.
  • The agent confirms name, number and what they're after.
  • The alert lands in Slack with full context. Sales calls first thing.

Integrations

Alerts where your team already lives.

WhatsApp

Frontline and field teams. Alerts land in the group already running the operation.

Slack & Teams

Actionable messages in the channel you choose. Slack connects in minutes; Teams for corporate and government environments.

Email

The universal fallback. Structured alerts to any address, ideal for shared inboxes and ticketing intake.

Monday.com

Alerts become board items your team can assign, track and close.

Turning Actions into audiences

A CRM that grows while you sleep.

Engage.

Someone starts a conversation via your website, a QR code or a link, about something they already care about.

Capture.

A relevant Action surfaces at the right moment: a sign-up, a survey, an event registration.

Compound.

The contact lands in your CRM, tagged by topic, interest and touchpoint. Reach scales without headcount.

Reputation interception

The complaint you never heard is the one that costs you.

Heard in the chat

The frustration shows up in the conversation first: a sharp question, a second complaint.

Flagged in the moment

The "frustrated customer" criterion fires. The agent acknowledges, collects details and alerts your team.

Fixed while it's fixable

Your team calls back within the hour, before the review, the refund request or the unsubscribe lands.

Learned from

It shows up in User Mood too, so a pattern of frustration points to the answer that needs fixing.

Questions teams ask us

Will my team be flooded with alerts?

No. They fire only on the criteria you define. You control the triggers, channels and urgency.

Does this replace our CRM or ticketing system?

No. It feeds them. Alerts arrive with name, contact and context, and Monday.com can create work items directly.

What does the person in the conversation see?

A natural reply: an acknowledgement, a request for their details, and confirmation your team has been notified.

How it works

Live in days. We're with you every step.

Week one

Build the brain, together.

We work alongside your team to turn your guides, FAQs and policies into a knowledge base. You review, refine and approve every word.

Week two

Shape the experts.

Names, faces, fields and tone of voice. Brand Studio gives you complete control, right down to how they say hello.

You're live

Deploy everywhere.

Your website, QR codes on print and packaging, links in email and social. Conversations start in seconds.

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Meet your Digital Experts.

In 30 minutes, we'll show you a live Digital Expert built for an organisation like yours, and map what yours would know, say and save.

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