Actions
Someone asks which mulch suits a coastal garden. Your Digital Expert answers, and the product link is right there in the conversation. A prospective student asks about entry requirements. The answer comes with the open day registration link. That's the difference between a helpful conversation and a converted one.
Actions are named calls to action, a URL or a phone number, that your Digital Expert surfaces contextually at the moment of intent. You decide what's promotable: enrolments, event registrations, product pages, program sign-ups, donation links, booking lines.
Named CTAs with URL or click-to-call
Surfaced contextually in conversation, exactly when relevant
Update in minutes: promote a workshop today, retire it when it's done
Full funnel tracking: impressions, clicks and conversions per Action
In conversation
Action · Product link
Coastal Blend Mulch: view product
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Impressions
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Clicks
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Conversions
Agentic Actions
Some conversations shouldn't end in the chat. A customer describing a product failure. A resident reporting something urgent. A major partnership enquiry. A person whose tone has turned frustrated. Agentic Actions monitor every conversation for the criteria you define in plain language, and when one triggers, the agent does the work a good front desk would do: it apologises or enthuses as appropriate, collects the person's name and contact details, tells them your team has been notified, and delivers the full context to your people instantly.
In plain language: "a customer reports a problem with a product", "someone asks about bulk or trade orders", "a member wants to speak to someone about an event".
Name, contact number, and whatever else you specify, gathered naturally in the conversation, so your team never receives an alert they can't act on.
The alert lands in your chosen channel with the person's details and conversation context, ready to action.
Agentic Actions fire on positive intent too. Someone keen on a premium service, a big order, an event, a partnership: the agent collects their details and your team calls them back while the interest is hot. It's a lead-capture engine that never sleeps.
Turning actions into audiences
Most of the people talking to your Digital Experts are unknown: curious locals, prospective customers, event attendees. Without a system, that curiosity disappears. With the right Actions in place, it turns into a relationship. People who engage through a Digital Expert have already shown real interest in a specific topic; they're not a cold email list, they're a warm, self-segmented audience.
Someone starts a conversation on your website, via a QR code at an event, or through a social link. They're asking about something they already care about.
At exactly the right moment, a relevant Action surfaces: a sign-up form, an interest survey, an event registration. They opt in because it's useful, not because they were interrupted.
The contact lands in your CRM, tagged by topic, interest and touchpoint. Every new conversation adds another contact, at 2pm or 2am. More touchpoints, more conversations, more sign-ups: reach scales without headcount.
Integrations
No new inbox, no new dashboard to check. Agentic Actions deliver to the tools your team already has open.
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Route different criteria to different channels, so leads reach sales, issues reach operations, and urgent flags reach the people on call.
Reputation interception
Most organisations find out someone was unhappy when the review, the refund request or the resignation from the mailing list lands. By then it's public or permanent. An Agentic Action flags the frustrated conversation as it happens, collects the person's details, and your team responds while it's still fixable. A customer whose problem got solved within the hour tells a very different story from one who gave up quietly.